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Title
Text copied to clipboard!Media Strategist
Description
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We are looking for a Media Strategist to join our dynamic marketing team. As a Media Strategist, you will be responsible for planning, developing, and executing media strategies that align with our brand objectives and drive measurable results. You will work closely with internal teams and external partners to ensure that media campaigns are innovative, targeted, and effective across all platforms.
The ideal candidate is highly analytical, creative, and has a deep understanding of media trends, audience behavior, and digital platforms. You should be comfortable working in a fast-paced environment and managing multiple campaigns simultaneously. Your role will involve conducting market research, analyzing data, identifying target audiences, and selecting the appropriate media channels to reach them effectively.
You will also be responsible for negotiating media buys, monitoring campaign performance, and optimizing strategies to improve ROI. Strong communication and collaboration skills are essential, as you will be working with cross-functional teams including creative, content, and analytics. A successful Media Strategist is both a thinker and a doer—someone who can develop big-picture strategies while also managing the details of campaign execution.
This role offers the opportunity to make a significant impact on our brand visibility and customer engagement. If you are passionate about media planning and eager to contribute to a growing organization, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop comprehensive media strategies aligned with marketing goals
- Conduct market research and analyze audience data
- Identify and select appropriate media channels
- Collaborate with creative and content teams to develop campaign assets
- Negotiate media buys and manage vendor relationships
- Monitor and analyze campaign performance metrics
- Optimize media plans based on performance data
- Prepare and present media strategy reports to stakeholders
- Stay updated on media trends and emerging platforms
- Manage media budgets and ensure cost-effective spending
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Communications, or related field
- 3+ years of experience in media planning or strategy
- Strong analytical and problem-solving skills
- Proficiency in media planning tools and analytics platforms
- Excellent communication and presentation skills
- Ability to manage multiple projects and deadlines
- Knowledge of digital and traditional media channels
- Experience with media buying and vendor negotiations
- Creative thinking and attention to detail
- Team player with strong collaboration skills
Potential interview questions
Text copied to clipboard!- Can you describe your experience with media planning tools?
- How do you determine the best media channels for a campaign?
- What metrics do you use to evaluate media performance?
- Describe a successful media campaign you’ve managed.
- How do you stay current with media trends?
- What is your approach to managing media budgets?
- How do you handle underperforming campaigns?
- What role does audience research play in your strategy?
- Have you worked with both digital and traditional media?
- How do you collaborate with creative teams?
